The Healthcare Marketer's Guide to Creating a Content Strategy
Learn how to execute a powerful content marketing strategy that will increase leads, reduce marketing costs and engage patients and physicians.
Content marketing delivers 54% more leads than outbound marketing
Content marketing generates more leads and costs 61% less than traditional outbound marketing. Make sure your content strategy is optimized for success with this proven guide. We'll use the insight we've gained working with Vertex, Genzyme and Charles River Labs to help you create a powerful strategy that converts your audiences.
This Healthcare eBook includes...
Persona Tactics
Learn how to build out your personas and address their needs with high-impact content that converts.
The 7 Steps
Discover the seven steps to establishing a content creation process, so you can effectively implement your strategy
Buyer's Journey
See a sample healthcare buyer's journey to help guide your own journey development process
